Blog TURNING BREATHING INTO A BRAND | HOW THE ICEMAN BECAME HOT PROPERTY How did ‘the Iceman’ become such hot property recently? How did he take something as…Simon VincentJanuary 23, 2023
Blog SHOE GOD | HOW NIKE EMBRACED THE HERO ARCHETYPE How did a shoe dog become a shoe God by embracing a particular brand identity?…Simon VincentJanuary 23, 2023
Blog THE RICHEST ADMIN IN THE WORLD: EXPLORING HOW ELON MUSK’S PURCHASE OF TWITTER AFFECTS BRANDS What will Elon Musk’s 44-billion dollar purchase of Twitter mean for the way companies use…Simon VincentJanuary 23, 2023
Blog EXPLORING TIKTOK’S MOST UNEXPECTEDLY SUCCESSFUL BRAND How did the Washington Post become ‘big news’ on a social media platform usually associated…Simon VincentJanuary 23, 2023
Blog DON’T BE FOOLED; HOW TO USE HUMOUR IN YOUR MARKETING TO DISRUPT YOUR INDUSTRY How did Dollar Shave Club cut Gillette’s market share down to size with a funny…Simon VincentJanuary 23, 2023
Blog WHY YOU SHOULD GIVE AWAY MONEY: HOW TO SELL WITH BETTER CUSTOMER SERVICE Why does it make good business sense to give money away for free? How does…Simon VincentJanuary 23, 2023
Blog ENGAGE ‘THE SAGE’: HOW TO EFFECTIVELY APPLY CARL JUNG’S PERSONALITY ARCHETYPE TO YOUR BRAND’S MARKETING Why does Audi fixate over every fixing, fastener and trim clip when it does its…Simon VincentJanuary 23, 2023
Blog WHAT IS DIS? HOW TO INCORPORATE DISCORD INTO YOUR CHALLENGER BRAND MARKETING MIX Which new social media platform has got everyone from Microsoft to Twitter to Amazon asking…Simon VincentJanuary 23, 2023
Blog INTERNATIONAL WOMEN’S DAY BRAND FAILS | WHAT CHALLENGER BRANDS CAN LEARN How did a Twitter bot reveal the underlying lack of humanity in so many leading…Simon VincentJanuary 23, 2023
Blog 11 MARKETING METRICS FOR SUCCESS AND STARBUCKS’ REWARDS PROGRAMME How did Starbucks revolutionise their marketing efforts by creating a gold-star rewards programme? What are…Simon VincentJanuary 23, 2023