Who would you rather go for a drink with; a business or a human being? Who do you trust more – firms or friends? How do you see yourself – as part of a segment or as a sentient person?

The answers are obvious. We all bond and associate more with individuals than faceless organisations. When a person (or animal) has character, we simply care more. 

The X-CMO brand archetype quiz is designed to help you understand the core values and characteristics that define your brand, and how they can be used to connect with your target audience. By taking this quiz, you’ll gain valuable insights into your brand’s personality and how to communicate it effectively.

It’s based on the concept of brand archetypes, which are universal patterns that have been used for centuries to create powerful and enduring stories. By identifying with a specific archetype, your brand can tap into the collective unconscious of your audience and create an emotional connection that will resonate with them on a deeper level. 

Our quiz is easy to take and only takes a few minutes to complete. All you have to do is answer a series of questions about your brand, and we’ll analyse your responses to determine your brand archetype.

So what’s keeping you? Take our quiz now and discover the true essence of your brand!